Content Marketing
Major initiatives:
1. Elevate the visuals of content marketing digital material.
2. Find solutions for user experience.
The main initiative was to make the content more marketable. The majority of consumers search for info before they make decisions. For that reason, SEO is a powerful tool for marketing.
A team of analysts and I targeted these smart shoppers and tried to find a solution to help their shopping journey.
Capital One
Content marketing microsite: we tried to give useful information about credit cards for international travel based on what users searched for the most. Each image gives a visual indication of foreign destination and focused on storytelling as well as marketable content. Visuals are based on a user’s perspective to help to create emotional connections.
Capital One
World Map
Visual: We tried to give useful information about credit cards for international travel based on what users searched for the most. The world map gave a visual indication of international travel.
Functionality: Hover state (green location marker) or globe icon taps will give users control to select the info.
CarMax
Visual: I tried to create eye-catching moments with bright colored background and cut out car image.
Functionality: Icons are clickable and it will be jump linked to the relevant section below. Consumers search for information but they can easily get overwhelmed by too much information. As a solution, I tried to avoid showing the chunky copy blocks up top to begin with and used jump links to help users refine results to see only selected info.