Outdoor advertising Boston / LA
Major initiatives:
1. Align with brand voice.
2. Create visual communication.
Team collaboration: Outdoor dynamic advertising in places where people sit in traffic.
These projects were created to align with the CarMax brand awareness campaign. I came up with concepts and designs to create eye catching moments. I worked closely with writers to add a hint of local flair for better visual communication (visual + words).
LA Outdoor Advertising
Displayed on walls (street level), highway billboards (digital and print)
Boston North Station
Concepts
Various ideas to find a way to interact with consumers and boost the brand awareness.
1. Designing selfie zones with different images of styles & types of vehicles to encourage consumers to add their photos to CarMax social channels. The idea is to increase web traffic and help buying experience.
2. Designing Q&A board and car images with stickers to explain different vehicles for different lifestyles to create emotional connections with consumers.
Design
Digital Smart Board
