Sephora Rebranding / Membership

This project was based on rebranding the Sephora membership program. It was a team collaboration project to propose an idea to revamp the look and feel, to differentiate the membership tiers and elevate messages. We tried different color assignments; black, silver and red to give a voice for each level. I was tasked with creating marketing materials to promote products, services and members only events.

For brand recognition, specific colors and patterns have been used. Black stripe pattern is for basic level Beauty Insider, silver metal background is for Very Important Beauty Insider and red metal background is for Rouge. As a long term plan, it was also important to educate customers for each tier they are on and convince them to unlock their level for exclusive benefits.